This is the benefit of digital advertising: parties can quickly gauge Canadians’ appetite for certain messages. Essentially, Canadians will vote on a campaign platform with their clicks. Perhaps the NDP will be the more marketing savvy party that will put various stakes in the ground early on, take digital analytics into account, and then customize their advertising, social media and on the road messaging accordingly.Kernel of truth here?It’s important to recognize that some of the allegations in the ad are just that: allegations.

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